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【卷首】吳軍林:“苦難陽光”將在2021“絢麗綻放”

時(shí)間:2020-12-29來源:世界酒店聯(lián)盟 作者:吳軍林
  
 
 
 
 

【編者按】2020年即將過去,2021年已然而來,今天,我們將聯(lián)合國經(jīng)社部世界酒店聯(lián)盟主席、國際旅游與酒店聯(lián)合總會(huì)執(zhí)行主席、中愛國際文旅集團(tuán)董事會(huì)主席吳軍林先生2020年的封筆之作以官微發(fā)出,以饗讀者。該文將會(huì)在2021年第一期《文旅》雜志“卷首•觀察家”欄目刊發(fā)出來,以作為吳軍林主席“新年獻(xiàn)詞”之“代言”。

 

大家都非常艱難地即將走過2020年——
 
2020年中國經(jīng)濟(jì)第一季度總量萎縮了6.8%,第二季度總量增長僅為3.2%,全球經(jīng)濟(jì)發(fā)展到目前為止幾乎停擺或出現(xiàn)諸多負(fù)增長,這個(gè)世界在2020年留下了難以抹滅的哀傷——

 

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2020年國內(nèi)生產(chǎn)總值增長速度表(第一、二季度)

 

作為文旅行業(yè)一位“年輕的老兵”,我回憶起了大中華千年以前的瘟疫災(zāi)害,想起了幾百年前歐洲人類生命的大消亡,思索起了百年前殘酷戰(zhàn)爭的殺戮和幾十年前紅軍萬里長征的“人類偉大奇跡”,我們——人類為什么要不停地奮勇前進(jìn)?70億的人類未來將沉重地走向何方?
 
2021年已經(jīng)來了,但2021依然是個(gè)未知的年份“新冠病毒疫情”還未結(jié)束,我們中國前不久在北京召開的“中央經(jīng)濟(jì)工作會(huì)議”上領(lǐng)導(dǎo)們依然選擇了堅(jiān)強(qiáng)。在遙遙太空之上,在冥冥星球之中,我們的地球似乎是難以負(fù)重前行了。災(zāi)難在2020年集中地爆發(fā)出來,不僅僅是“新冠病毒疫情”,那些個(gè)戰(zhàn)爭、自然災(zāi)害、饑餓、死亡依然還在“蔓延擴(kuò)展”;那些個(gè)陰謀和暗算依然還在“計(jì)劃和行動(dòng)”;那些個(gè)將老百姓的血肉和精髓熬成“銀子和權(quán)杖”后的不少人依然還在大肆揮霍……

 

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2021年已經(jīng)來了,但2021依然是個(gè)未知的年份世界的東西方大國一直在角力,一直在通過政治的、經(jīng)濟(jì)的、科技的、軍事的、文化的等等方式進(jìn)行明里和暗里的較量與廝殺。2020年一場突如其來的“新冠病毒疫情”將世界格局進(jìn)一步打破,這場疫情讓全世界人們看清楚了許多也想清楚了許多,這給百年中國快速崛起提供了絕佳機(jī)會(huì)。很顯然,工業(yè)文明發(fā)展了兩三百年的歐美國家開始在衰落,以中國為中央之國地位的“東方巨人”在迅速地成為全世界發(fā)展增速和發(fā)展質(zhì)量最好的國家,沒有之一。2020年第三季度中國經(jīng)濟(jì)總量增長為4.9%,全年經(jīng)濟(jì)總量將會(huì)達(dá)到或超過100萬億元人民幣。

 

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非常慶幸,我們身處這個(gè)偉大時(shí)代和偉大國家。我們本身爬行了非常饑餓的農(nóng)耕歲月,度過了非常動(dòng)蕩不安的“文革”政治時(shí)代,也經(jīng)歷了超常規(guī)改革開放的市場經(jīng)濟(jì)浪潮,如今,我們正面臨一個(gè)十分錯(cuò)綜復(fù)雜的“大變局”時(shí)期,看到了“第二次世界大戰(zhàn)”以來最嚴(yán)重的經(jīng)濟(jì)衰退景象。從地緣政治來講,幾十年來中國有著來自國際上多重組合的巨大壓力和諸多不利因素;從高新科技和空天技術(shù)的突飛猛進(jìn)發(fā)展來看,中國卻是一顆冉冉上升的明星,在某些方面中國超過了美國和其他國家,令全球矚目。
 
目前,英倫三島和美聯(lián)邦的“病毒疫情”正在一個(gè)高峰期,整個(gè)歐洲似乎全部淪陷,亞非“疫情不確定因素”在增多,印度和非洲尤其令人擔(dān)憂,特別是那些貧窮落后的國家,“新冠病毒疫情”給它們的旅游業(yè)經(jīng)濟(jì)帶來了毀滅性打擊,這些國家的其他產(chǎn)業(yè)經(jīng)濟(jì)也同樣遭受到重創(chuàng)。毫無疑問,中國這個(gè)擁有5000年文明的古國全面贏得了2020年“新冠病毒抗戰(zhàn)”!在全世界,中國是唯一實(shí)現(xiàn)“復(fù)產(chǎn)復(fù)工”后經(jīng)濟(jì)正增長的國家。中國,無論是在政治管控,經(jīng)濟(jì)結(jié)構(gòu)調(diào)整、疫情防治,還是在社會(huì)生活安排、民生福祉考慮等等方面在全球起到了表率作用,然而,西方的幾個(gè)經(jīng)濟(jì)發(fā)達(dá)國家并沒有積極地向中國學(xué)習(xí)疫情防控經(jīng)驗(yàn)和分享抗疫救治成果。在疫情期間的11月,中國和另外14個(gè)國家正式簽署了《區(qū)域全面伙伴關(guān)系協(xié)定》,這是中國在地緣政治上的難得的勝利!
 
人類面臨天災(zāi)時(shí)是非常弱小的,幾乎不堪一擊。到目前為止,全球感染“新冠病毒”的總數(shù)超過8000萬人,死亡人數(shù)近180萬人,這是非常可怕的。預(yù)計(jì),這場“新冠病毒”將會(huì)帶走“強(qiáng)大美國”50萬人的生命!目前,最先進(jìn)的美國國家醫(yī)療和防治系統(tǒng)幾乎癱瘓,未來美國全社會(huì)將會(huì)發(fā)生系統(tǒng)性深刻變化。
 
預(yù)計(jì),2021年全球旅游業(yè)經(jīng)濟(jì)恢復(fù)和發(fā)展依然不太樂觀,中國旅游業(yè)經(jīng)濟(jì)發(fā)展也不會(huì)十分理想。沒有國際旅游和重要城市旅游、熱點(diǎn)目的地旅游的經(jīng)濟(jì)復(fù)興,中國旅游業(yè)經(jīng)濟(jì)在未來對國家GDP貢獻(xiàn)率將會(huì)縮水50%以上(相對于2018—2019年)。宏觀之下,沒有國際大循環(huán)的中國的旅游業(yè),還會(huì)出現(xiàn)眾多“大投入大產(chǎn)出”的企業(yè)和項(xiàng)目“關(guān)停并轉(zhuǎn)”,中國旅游業(yè)的旅行社、酒店、景區(qū)發(fā)展將會(huì)面臨大面積洗牌和重整,2021年中國旅游業(yè)從業(yè)人數(shù)及其關(guān)聯(lián)從業(yè)人數(shù)也將大大減少。
 
11月份,聯(lián)合國秘書長古特雷斯在“文旅國際峰會(huì)暨第十三屆世界酒店論壇”上以視頻方式發(fā)表了重要的談話,給未來世界旅游業(yè)發(fā)展提出警示和建議。聯(lián)合國經(jīng)社部國際旅游與酒店聯(lián)合總會(huì)在這次“峰會(huì)及論壇”上提出了諸多國際旅游、東西方旅游和文旅融合方面新觀點(diǎn)和新課題。

 

 
 

12月13日中國文旅部部長胡和平在“中國旅游集團(tuán)發(fā)展論壇”上認(rèn)真指出和強(qiáng)調(diào)了未來科技和旅游業(yè)融合的重要性,文化和旅游進(jìn)一步融合的重要性,以及倡導(dǎo)“做智慧旅游示范者”等等的重要性。
 
未來中國旅游業(yè)發(fā)展怎么辦?在世界范圍內(nèi),如果中國和其他國家在2021年第一季度的“新冠病毒疫情”防控方面不能有力控制和診治,那么2021年4月份之后的旅游業(yè)經(jīng)濟(jì)發(fā)展是比較堪憂的,如果2021年旅游業(yè)經(jīng)濟(jì)還能保持2020年6—7%的增長那就相當(dāng)不錯(cuò)了。當(dāng)然,中國當(dāng)下采取的“內(nèi)循環(huán)”為主,“內(nèi)外循環(huán)”并重的戰(zhàn)略是非常可取的,但問題來了,“內(nèi)外循環(huán)互促”是很容易帶來“新冠病毒物傳人”的,怎么辦?2020年下半年在快速恢復(fù)國際貿(mào)易方面取得可喜的成果,但是也帶來了諸多“隱患”和“恐怖”!關(guān)鍵是,世界是個(gè)“地球村”,整個(gè)地球安全了,中國才會(huì)更加安全。根據(jù)世界貨幣基金組織預(yù)測:中國2020年經(jīng)濟(jì)增長將達(dá)到1.9%;世界銀行在2020年12月的報(bào)告中預(yù)測,中國經(jīng)濟(jì)的增長率2021年將升至7.9%。這兩個(gè)預(yù)測是非常權(quán)威的,也是我們?nèi)袊嗣裣M_(dá)到和努力能夠達(dá)到的。
 
旅游業(yè)發(fā)展是拉動(dòng)中國內(nèi)需的關(guān)鍵,旅游業(yè)是中國國民經(jīng)濟(jì)中的支柱產(chǎn)業(yè)。中國目前有市場主體1.23億戶,其中民營及個(gè)體工商戶達(dá)8261戶,民營企業(yè)在就業(yè)率和新增就業(yè)率方面分別達(dá)到80%和90%,據(jù)有關(guān)智庫分析,中國的中等收入人群2035年將會(huì)達(dá)到8億,中國曾經(jīng)有連續(xù)7年國內(nèi)消費(fèi)貢獻(xiàn)率達(dá)到100%,旅游業(yè)在2021年“內(nèi)循環(huán)為主”原則下做好國內(nèi)旅游業(yè)務(wù)是非常必要的“重中之重”工作。
 
今天,我們懷著無比期待的心情擁抱著2021年的到來,我們理想著2021年是一個(gè)非常可喜的年份。如果,2021年是一個(gè)健康的安全的快樂的年份,那么我們才能創(chuàng)造出更多的政治與軍事,經(jīng)濟(jì)與科技,文化與旅游方面的奇跡,并能享受更多的美好生活,我們才能更多地?fù)碛?ldquo;詩和遠(yuǎn)方”……
 
在2020和2021年交替的“節(jié)點(diǎn)”上,我們是無法用口號和誓言去征服一切的。在新的一年來臨之際,我們只能更自信、更理性和更科學(xué)地面對社會(huì)面對生活,人類不能太過于貪婪,不能在“所謂的奮斗中”奔跑得太快,不能過份地透支我們的健康與心智去破壞生態(tài)環(huán)境和社會(huì)系統(tǒng)平衡與和諧,否則,我們迎來的將會(huì)一個(gè)丑陋和面目猙獰的2021年!
 
最后,我們希望,在中央政府英明領(lǐng)導(dǎo)和有效的系統(tǒng)管治下,中國旅游業(yè)經(jīng)濟(jì)發(fā)展能逐步持續(xù)穩(wěn)健地增長,中國在未來世界發(fā)展中所起的作用會(huì)越來越大,我們熱愛我們的祖國,我們熱愛已然而來的美好的2021年,2021年的陽光在苦難之后一定會(huì)在地平線之上綻放得更加絢爛!

 

2020.12.29于北京

 

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吳軍林:聯(lián)合國世界酒店聯(lián)盟主席、國際旅游與酒店聯(lián)合總會(huì)執(zhí)行會(huì)長、中愛國際文旅集團(tuán)董事會(huì)主席

 

 

China's economy shrank by 6.8% in the first quarter of 2020 and grew by just 3.2% in the second quarter. The global economy has so far almost stopped or experienced negative growth, leaving an indelible ——

 

As a "young veteran" in the cultural and travel industry, I recall the plague of a thousand years ago in Greater China, the great demise of human life in Europe hundreds of years ago. Thinking about the killing of the cruel war a hundred years ago and the great miracle of mankind that the Red Army fought for decades ago, why do we —— mankind to keep moving forward? Where will the 7 billion human future go?

 

2021 has come, but 2021 is still an unknown year. The "new crown virus epidemic" is not over, we China recently held in Beijing "Central Economic work Conference" leaders still choose to be strong. In the distant space, in the Pluto, our earth seems to be hard to carry forward. The disaster occurred in 2020, not only the "new crown virus epidemic ", those wars, natural disasters, hunger, death are still" spreading "; those conspiracies and hidden plans are still "planning and action "; those people who boil the flesh and essence of the people into" silver and scepter "many people are still profligate......

 

2021 is coming, but 2021 is an unknown year. The world's East and West powers have been fighting, through political, economic, technological, military, cultural and other ways to fight and fight. In 2020, a sudden "new crown virus epidemic" will further break the world pattern, this epidemic has made people all over the world see a lot and think a lot, which provides a great opportunity for the rapid rise of China in a hundred years. Obviously, the European and American countries that have developed industrial civilization for two or three hundred years are beginning to decline, and the "Oriental giant" with China as the central country is rapidly becoming the best country in the world, not one of them. In the third quarter of 2020, China's total economic growth was 4.9 percent, and the annual total economic volume will reach or exceed 100 trillion Yuan.

 

We are very glad that we are in this great age and great country. We have crawled through very hungry farming years, passed a very turbulent political era of the Cultural Revolution, and experienced a wave of extraordinary reform and opening up in the market economy. Now, we are facing a very complicated period of great change, seeing the worst economic recession since World War II. Geo-politically speaking, China has had great pressure and many unfavorable factors from many international combinations for decades, but from the rapid development of high-tech and sky technology, China is a rising star. In some ways, China has overtaken the United States and other countries, attracting global attention.

 

At present, the "virus epidemic" in the British three islands and the United States is at a peak, the whole of Europe seems to be falling, the "epidemic uncertainty" in Asia and Africa is increasing, India and Africa are particularly worrying, especially in poor and backward countries. The new crown virus epidemic has dealt a devastating blow to their tourism economy, as well as other industrial economies in these countries. There is no doubt that China, an ancient country with 5000 years of civilization, won the 2020" New Crown virus War of Resistance "! In the world, China is the only country with positive economic growth after resuming production and resuming work. China has played a leading role in political control, economic restructuring, epidemic prevention and control, social life arrangements, people's well-being, and so on. However, several large western economies have not actively learned from China about epidemic prevention and control experience and shared the results of anti-epidemic treatment. In November during the epidemic, China and 14 other countries formally signed the Regional Comprehensive Partnership Agreement, which is a rare geopolitical victory for China!

 

 

Human beings are very weak and almost vulnerable to natural disasters. So far, the global total of more than 80 million people infected with the new crown virus, the death toll of nearly 1.8 million people, this is very terrible. It is expected that this "new crown virus" will take away the "strong America "500000 lives! At present, the state-of-the-art national medical and prevention system is almost paralyzed, and the whole society of the United States will undergo profound changes in the future.

 

It is expected that the recovery and development of the global tourism economy in 2021 will remain less optimistic, and China's tourism economy will not be very ideal. without the economic revival of international tourism and important urban tourism, hot destination tourism, china's tourism economy will contribute more than 50% less to GDP whole country in the future (relative to 2018-2019). Macroscopically, China's tourism industry without international circulation will also have a large number of "big input and large output" enterprises and projects "shut down and turn ", China's tourism travel agencies, hotels, scenic spots will face a large area of shuffling and restructuring ,2021 China's tourism industry and its associated number of employees will be greatly reduced.

 

In November, UN Secretary General Guterres delivered an important video talk at the International Summit and the 13th World Hotel Forum to warn and advise on future world tourism development. At the "Summit and Forum ", UN-DESA's International Federation of Tourism and Hotels presented many new ideas and topics on international tourism, East-West tourism and cultural integration.

 

On December 13, Hu Heping, Minister of Culture and Tourism of China, at the China Tourism Group Development Forum, seriously pointed out and stressed the importance of future integration of science, technology and tourism, and the importance of further integration of culture and tourism. And advocate "to be a smart tourism model" and so on.

 

What about the future development of China's tourism industry? Worldwide, if China and other countries can not control and treat the "new crown virus epidemic" in the first quarter of 2021, then the development of tourism economy after April 2021 is more worrying. It would be good if the tourism economy maintained 6-7% growth in 2020 in 2021. Of course, China's current "internal circulation" is the main strategy ," internal and external circulation "is very desirable, but the problem ," internal and external circulation mutual promotion" is easy to bring "new crown virus ", how to do? The second half of 2020 in the rapid resumption of international trade achieved gratifying results, but also brought a lot of "hidden dangers" and "terror "! The key is that the world is a "global village ", the whole earth is safe, China will be more secure. According to the World Monetary Fund, China's economic growth will reach 1.9 percent in 2020, and the World Bank forecast in its December 2020 report that China's economic growth rate will rise to 7.9 percent in 2021. These two forecasts are very authoritative, and we all Chinese people hope to achieve and strive to achieve.

 

 

 

Tourism is the key to boosting domestic demand in China, Tourism is a pillar industry in China's national economy. China currently has 123 million market players, Among them ,8261 private and individual industrial and commercial households, Private enterprises reached 80 per cent and 90 per cent respectively in terms of employment and new employment, According to the think tank, China's middle-income population will reach 800 million by 2035, China has contributed 100% of its domestic consumption for seven consecutive years, Tourism in 2021 under the principle of "internal circulation" to do a good job in domestic tourism business is a very necessary "top priority" work.

 

Today, we embrace 2021 with great expectation, and we ideal 2021 as a very gratifying year. If 2021 is a healthy, safe and happy year, then we can create more political and military, economic and technological, cultural and tourism miracles, and enjoy more good lives. Only then can we have more poetry and distant "……

 

On the alternate "nodes" of 2020 and 2021, we can not conquer everything with slogans and vows. At the dawn of the new year, we can only face society more confidently, rationally and scientifically. Human beings can not be too greedy, can not run too fast in the "so-called struggle ", can not overdraw our health and mind to destroy the ecological environment and social system balance and harmony, otherwise, We will usher in an ugly and ferocious 2021!

 

 

 

Finally, we hope that under the wise leadership and effective system governance of the central government, China's tourism economic development will continue to grow steadily, China will play an increasingly important role in the future development of the world, we love our motherland, We love 2021,2021 sunshine will bloom on the horizon after suffering!

 

2020.12.29 in Beijing

 迎接美好2021↓↓↓

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