11月6-7日，首屆世界酒店聯(lián)盟大會暨第二屆世界酒店投資峰會這場“盛宴”已經(jīng)結(jié)束，但給整個業(yè)界和本人許多思考，對于我來說，更多是反思。
畢竟在中國做酒店行業(yè)的論壇與峰會已經(jīng)10年了。首先應(yīng)該感謝的是中國國務(wù)院有關(guān)部門、世界旅游組織、三亞和海口市人民政府，以及行業(yè)中的諸多師長與好友們……說到感謝，作為一個知本團隊的創(chuàng)始人和主管真想很俗地帶著各種禮物去一一上門面呈以表心誠所至，但是，我們未能這樣，只能通過只言片語，或通過一種工作態(tài)度去表明：我們是真誠的。
今年的聯(lián)盟大會和投資峰會結(jié)束了，許多業(yè)內(nèi)和業(yè)外的人士對我們很關(guān)心，也對我提出許多善意的意見與批評。
首先，在鮮花與眾多贊賞之下，我們是要聽批評的。比如說某報記者，以及海南有關(guān)行業(yè)資深人士對我們大會接待服務(wù)、統(tǒng)籌以及頒獎晚宴組織過程提出了許多寶貴意見和良好建議，我們都一一記下，并認(rèn)真思考。
其實在中國，或在這個世界上，把一個行業(yè)或把一件事情做好做精了就是權(quán)威，就會得到人們的無限尊重。諾貝爾獎和奧斯卡獎都是對某一領(lǐng)域或某一件事情上有突出成就的人物進行崇高評價和獎賞，所以“諾貝爾”和“奧斯卡”在這個世界上極具影響力。其實，十年來，我們真的想把一個行業(yè)的某一件事做得更好些。
但是，我們還有許多事情沒有做好。沒有做好的原因是，現(xiàn)時之下，我們的心情還有些浮躁，我們對做事情堅持品質(zhì)不能深入，我們對文化產(chǎn)業(yè)鏈的整合運作才剛剛開始，更談不上走上“商業(yè)模式”之路。
最近我沉靜了一段時間，也走訪了一些地方。在大連我聽說一個日本家族，專做一碗面就做了27代，這面在日本做得很成功。我們在大連合作投資了一個洋酒公司，對洋酒行業(yè)有了一點點了解。據(jù)說英國人做洋酒的認(rèn)真程度有時令人不可思議，所以許多中國人說，在亞洲很難喝到真正的威士忌，要喝真正的威士忌就要到歐洲到英國。
最近，同天倫國際酒店集團的吳曉燕總裁、深航酒店集團的黃儉總裁、粵海〈國際〉酒店集團的鄭瑋玲董事長見面進行了有關(guān)交流，他（她）們在酒店行業(yè)可謂都是資深人士，他（她）們都認(rèn)為做事情一定要誠懇，一定要真正沉下心來并很專業(yè)地把企業(yè)的品質(zhì)做好，而不能靠一點點理念去浮躁地冒進。
我們有時真的是這樣，一件事情開始想得很好，做起來時，就因為種種原因做走樣了，這里面有總控的原因，也有專業(yè)技術(shù)支撐的原因等等。
我們還要反思的是，當(dāng)國際國內(nèi)許多朋友在支持我們的同時，我們對企業(yè)所謂的運作還是欠缺經(jīng)驗。到底是開“百年文化老店”，還是對一個品牌火熱地做一兩年就賣了呢？我認(rèn)為還是要有一種做“百年文化老店”的心態(tài)。有些人可能認(rèn)為我們賺了些錢，或一夜之間爆富了，其實開“百年文化老店”就像打造一個遠(yuǎn)山中的“寺廟”一樣，“寺廟”和“寺廟的大和尚”永遠(yuǎn)是清貧的，只有這樣，文化和精神的東西才能得到升華，當(dāng)“寺廟的大和尚”真正成了大和尚之后，物質(zhì)和金錢的東西對他來講已經(jīng)無意義了。
當(dāng)然，為了整個企業(yè)團隊和準(zhǔn)備開好一個“百年文化老店”，我們對物欲有時也難抵擋它的誘惑，“真正的光明絕不是沒有黑暗的時間……真正的英雄絕不是沒有卑下的情操……”偉大的哲人說的話穿透了人類的靈魂，所以，我們依然在鍍金的天空下堅持一種比較高格的姿態(tài)前行。
目前，臺灣的朋友希望我們?nèi)ヅ_灣舉辦投資峰會，澳大利亞的朋友希望我們的太平洋中心總部落戶在澳洲……最近，我們同人民日報晉富集團簽訂了《戰(zhàn)略合作協(xié)議》，和溫州企業(yè)家開始在上海聯(lián)合投資建造“世界酒店聯(lián)盟中國總部（白金五星級酒店）”、“世界酒店用品采購中心”項目，以及將同多家企業(yè)集團進行廣泛的戰(zhàn)略合作。以上種種，足以說明，開“百年文化老店”是有意義的，我們在盛贊和批評之下沒有迷失方向，我們這個團隊還將一如既往地真誠學(xué)習(xí)、認(rèn)真反思、堅持品質(zhì)、刻苦做事，相信事情總是在堅持中做成的。
二OO九年十二月二十八日
THOUGHTS FOR 2009
On November 6 and 7, the feast of the 1st World Hotel Association Conference and 2nd World Hotel Investment Summit had ended with abundant food for thought for the industry as well as for me. As far as I’m concerned, it is more about self-examination.
After all, I have been working on the forums and summits of China’s hotel industry for 10 years. First of all, I would like to appreciate the support of related departments of China's State Council, the World Tourism Organization, Sanya Government, Hainan Municipal Government and a bunch of mentors and friends in the hotel industry. Speaking of gratitude, as the founder and director of this team, I really want to vulgarly visit every one of you with gifts and my genuine sincerity. However, due to the limitations, we can only pass our gratitude through a word or two, or through our work attitude: sincerity.
This year's World Hotel Association Conference and World Hotel Investment Summit have ended. Meanwhile, a great number of professionals inside and outside the industry have showed great concern to us and offered various sincere advices and criticism.
First of all, despite all the flowers and compliments, we are open to criticism. For example, a journalist and experienced professionals within the industry in Hainan have come to us with valuable advices and sincere criticism regarding the reception service, the overall arrangement as well as the organization of the Awarding Ceremony. We have written down all of them and will improve on these aspects.
In fact, in China, or even in the world, if you can excel in one field or even on one particular issue, you will become an authority and earn the respect of others.
Both Nobel Prize and Oscar Award are designed to evaluate and reward people with outstanding achievements in a particular area or on a certain issue, and that is why "Nobel" and "Oscar" have such extraordinary influence in the world. Actually, in the past ten years, we always want to make a certain part of this industry better.
However, we still have a number of things to improve. At present, we are impetuous. We cannot adhere to deepening the quality of what we are doing. The integration of cultural industry chain has just begun, let alone to a "commercial mode".
Recently, I have been silent for a while, traveling. In Dalian, I heard about a Japanese family, specializing in making noodles for 27 generations, which is a legend in Japan. Our co-investment in Dalian, a foreign wine company, has brought me to the foreign wine industry. The attitude of the British wine-makers is said to be incredibly serious. Therefore, many Chinese people say that in order to sip a real whiskey, you have to go to Europe or even UK, other than Asia.
Recently, I have talked with President of Tianlun International Hotels Group, Ms. Xiaoyan Wu, President of Shenzhen Airlines Hotel Group, Mr. Jian Huang, and President of Guangdong International Hotel Group, Ms. Weiling Zheng. They were experienced professionals in the hotel industry and they all agreed that there is no shortcut to success; we need to calm down and stick to the improvement of the company sincerely and professionally, instead of advancing rashly with only a bit of belief and concept.
This is sometimes the case. We have sound plans, but always carried out in a different way, due to the overall control, the professional technical support, etc.
What we also need to self-examine is that, though with the help of domestic and international friends, we are still inexperienced in the so-called corporate operations. We should establish a “long-lasting classic brand”, or create a popular brand then sell it within a year or two? I would vote for the former. Some people, including minority stockholders who have never invested before, may think that they have made money or become rich overnight. In fact, to establish a long-lasting classic brand is like constructing a “temple” in mountainous area. Both the “temple” and the “monks” should always be poor, and it is the only way that the culture and spirit can be sublimated. When the “monks” become the real monks, material things and money are meaningless to them.
Of course, for the good of the entire team and to prepare for creating a “long-lasting classic brand”, we sometimes can hardly resist the temptation of materials. Just like the great philosopher analyzed the soul of mankind, “the real light is not without the time of darkness…and the real hero is not without the sentiment of inferiority…” So, we are still here, under the gilded sky, marching with a high-profile.
At the moment, friends from Taiwan want us to launch investment summits in Taiwan, and friends from Australia suggest us to base our Pacific Headquarter in Australia…Recently, we have signed the “Strategic Cooperation Agreement” with the People's Daily Janfull Group, and cooperated with entrepreneurs from Wenzhou to start a joint venture to construct the “World Hotel Association China Headquarter (Luxurious Five-star Hotel)” and the “World Hotel Supplies Procurement Center” program. Moreover, we will establish a wide strategic cooperation with a number of enterprises. According to what I mentioned above, to establish a “long-lasting classic brand” is significant. We have not lost in compliments and criticism. With the belief that perseverance contributes to success, our team will continue to study sincerely, self-examine seriously, stick to quality and work hard.
JunLin Wu
Dec 28 2009